About Us

The FIRST GROUP FAMILY OF COMPANIES has some of the top producers, trainers, consultants, and support staff in the industry.  First Innovations deals directly with the retail automotive, motorsports and financial instituions and has over 100 years of combined experience.  Service and results are what separates First Innovations from the rest.  Our commitment and dedication to ensuring each of our dealership accounts achieve their goals and objectives can be substantiated by hundreds of references nationwide.

Corporate Offices

First Group's Family of Companies corporate offices are located in the beautiful Texas Hill Country in Northwest Austin, in the Arboretum area, just 15 minutes from downtown Austin. First Innovations, First Guard and First Insured conduct the majority of their administration from these offices with a highly qualified and well staffed operation. First Innovations conducts monthly training and seminars in its state of the art training center complete with computer electronics, graphics, video, internet, cable access, and role playing rooms and recording.


In addition, First Guard's vehicle service contract claims administration offices are located in Bedford, Texas (Ft Worth area).  Our vsc claims administration is staffed by ASE certified claims adjusters and supervisors, with complete high level technology for online submissions and approval capabilities with over 28 years of claims administration experience.

First Insured provides Commercial Lines (Workers Comp/Open Lot/Garage Keepers/Liability/etc.) insurance for automobile dealerships and Personal Lines (auto, home, umbrella and life) insurance for our customers.

Our Partners

First Group's Family of Companies have forged Strategic Partnerships in Business with an outstanding lineup of the world's most financially sound insurance companies and successful software and administration companies in the industry.  Our financial backing and fully insured programs are backed by over $100 Billion in Assets through A.M. Best Top Rated insurers.

Virginia Surety Insurance Company

Virginia Surety Insurance Company

Virginia Surety Insurance Company

ECP, INC.

ECP, INC.

ECP, Inc.

Old Republic Insurance

Old Republic Insurance

Old Republic Insurance Company

Stoneeagle Group

Stoneeagle Group

First Innovations’ dealership performance reporting software provider

Tail Light Technology (Ristken)

Tail Light Technology (Ristken)

Tail Light (Ristken) Technologies

Protective Life

Protective Life

First Innovations’ credit insurance and gap ins provider

AmTrust Financial

AmTrust Financial

Insurer for VSC, Personal Lines and Commercial Lines Insurance