About Us

First Innovations has some of the top producers, trainers, consultants, and support staff in the industry.  First Innovations has over 100 years of combined experience in the retail automobile business.  Service and results are what separates First Innovations from the rest.  Our commitment and dedication to ensuring each of our dealership accounts achieve their goals and objectives can be substantiated by hundreds of references nationwide.

Corporate Offices

First Innovations' and First Guard's corporate offices are located in the beautiful Texas Hill Country in Northwest Austin, overlooking Austin's landmark Loop 360 Bridge over Lake Austin just 15 minutes from downtown Austin. First Innovations/First Guard conducts the majority of its administration from these offices with a highly qualified and well staffed operation. In addition, First Innovations conducts monthly training and seminars in its state of the art training center complete with computer electronics, graphics, video, internet, cable access, and role playing rooms and recording.


In addition, First Guard's vehicle service contract claims administration offices are located in Bedford, Texas (Ft Worth area).  Our vsc claims administration is staffed by ASE certified claims adjusters and supervisors, with complete high level technology for online submissions and approval capabilities with over 20 years of claims administration experience.

Our Partners

First Innovations, Inc. and First Guard Warranty Corporation's Strategic Partners in Business are an outstanding lineup of the world's most financially sound insurance companies and successful software and administration companies in the industry.  Our financial backing and fully insured programs are backed by over $100 Billion in Assets through A.M. Best Top Rated insurers.

Ristken Software Services

Ristken Software Services

First Innovations’ private labeled electronic F&I Menu provider

Stoneeagle Group

Stoneeagle Group

First Innovations’ dealership performance reporting software provider

Markel Insurance

Markel Insurance

First Innovations’ GAP Insurance and waiver provider

Protective Life

Protective Life

First Innovations’ credit insurance and gap ins provider

Daubert Industries

Daubert Industries

First Innovations’ automotive chemical appearance & applications manufacturer

AmTrust Financial

AmTrust Financial

First Guard’s insurer for our vehicle service contract & limited warrranty